ABOUT US

Crafting Exceptional Journeys and One-of-a kind events with Field-Honed Expertise

FRASSON is a collection of luxury-focused companies and DMC (Destination management company) based in Argentina, specializing in handcrafted luxury travel and adventures, corporate events, Incentive travel MICE; and ultra-luxe journeys, providing services across Argentina and beyond. We curate extraordinary journeys, out-of-the ordinary events; and distinctive hospitality concepts—such as glamping and nomadic luxury camps—tailored for discerning travellers in search of the exceptional. With a deep respect for nature and local communities, our approach blends luxury with sustainability, ensuring each moment leaves a positive impact.

For two decades, Frasson has been more than a travel designer — we’ve been explorers, guides, and hands-on experts shaping unique adventures from the ground up. Since 2005, we’ve ventured across remote landscapes, navigating complex logistics and crafting bespoke experiences that go beyond the expected.

Our field experience has taught us that the most extraordinary journeys aren’t simply planned—they’re lived. That’s why we bring firsthand insight into every journey we design, whether it’s creating luxury camps amidst the untouched wilderness of Patagonia or curating heli-tours for once-in-a-lifetime events like the Total solar eclipse viewing in San Juan 2019 and Patagonia 2020.

This direct, hands-on experience gives us an unmatched ability to create personalized, extraordinary travel and events that redefine luxury.

From the Founder:
A Letter to the Curious, the Explorers, and the Visionaries

Dear Travelers & Friends:

I’m Luciano Frasson, founder of Frasson Luxury Travel and Events — a collection of luxury-focused companies and destination management experts based in Argentina. Since 2005, we’ve dedicated ourselves to crafting extraordinary journeys, out-of-the-ordinary events, and immersive hospitality concepts for those who seek the exceptional.

Frasson was born not just from a love of travel, but from a deep sense of curiosity and an entrepreneurial spirit that has shaped my life. I’ve always been drawn to the unknown — to remote places, new ideas, and the thrill of turning vision into reality. That same mindset continues to guide us today, inspiring innovation and pushing us to go further, deeper, and more personally with every project we take on.

Over the past two decades, we’ve ventured across Argentina’s most spectacular landscapes — not just as designers, but as explorers and problem-solvers. Our work has taken us to the far corners of Patagonia, to high-altitude deserts, and beneath once-in-a-lifetime celestial events. From heli-tours and glamping sites to large-scale corporate incentives, we create experiences that are both logistically complex and deeply human.

What makes this possible is not just vision, but our people. Frasson is powered by a passionate team of local experts, field specialists, and logistics professionals who bring firsthand knowledge and tireless dedication to every journey. They are not just part of the company — they are its heart. With an uncompromising eye for detail, cultural sensitivity, and a shared love for adventure, they help ensure each guest experience is seamless, safe, and unforgettable.

At Frasson, we believe true luxury lies in authenticity, intention, and care — not just in where you go, but how you’re treated along the way. We blend sophistication with sustainability, always working in harmony with nature and local communities to create positive, lasting impact.

Thank you for considering Frasson as your trusted partner. We invite you to dream boldly, travel meaningfully, and discover what happens when curiosity meets craftsmanship — and when a dedicated team turns vision into reality.

Warm regards,

Luciano Frasson
Founder

Frasson | Luxury Travel and Events